Dare to innovate and be the first, Gree leads the way in low-carbon sustainable development
Being able to develop from a small processing plant into an international industrial group on the world stage, Gree Electric has been practicing the spirit of “daring to be the first in the world” in every step , insisting on “no upper limit” on research and development investment, just for a better life for consumers.
In the field of household air conditioners, Gree pioneered reversible air supply technology based on the industry-leading “wind does not blow people” household air conditioners, achieving full-scene coverage of the “wind does not blow people” product line. The world’s first air-conditioning energy-saving AI chip was independently developed, with an energy efficiency value increased by 15.8%. In terms of large-scale engineering projects, Gree’s 120℃ industrial high-temperature heat pump has been widely used in food, medicine and other industries. The independently developed 50-700kW high-power and high-safety magnetic levitation products are widely used in the renovation of old central air conditioners. Gree also released the world’s largest 1300RT magnetic levitation compressor with the largest cooling capacity, breaking through the “bottleneck” problem and leading the industry into a new era of single-machine large cooling capacity.
(The picture shows AWE2025. Gree’s booth attracted many consumers to stop and watch)
Every product and every technological achievement is due to Gree’s courage to challenge and unremitting pursuit. Gree has always shouldered the mission of green and low-carbon development. Through its products and technologies, it not only proves the strength of Chinese manufacturing to the world, but also inspires Chinese manufacturing to be innovative and continue to promote high-quality development of the industry.
Firmly implement independent brand strategy and accelerate global business layout
At present, high-end, branded, and intelligent have become new trends in the export of home appliances. Attracting consumers with smarter and more energy-efficient products is the transformation direction of Chinese home appliance companies. Gree Electric is determined to stick to its own brand strategy, strive for excellence in quality, dare to climb in innovation, and dare to take responsibility. It has appeared in international exhibitions such as the Interclima Exhibition in France, the AHR Exhibition in the United States, the Refrigeration Exhibition in Brazil, and the ISH Exhibition in Germany. It has also held dealer conferences in Canada, Italy, Poland, Thailand, Indonesia, Cambodia, Vietnam and other countries. Gree products serve more than 190 countries and regions around the world, and are widely recognized by the international market for their high quality and new technology applications.
(Picture shows the ISH exhibition in Germany, where Gree brought high-efficiency heat pump solutions to the European market)
In terms of domestic sales channels, Gree Electric has persisted in the transformation, based on 30 regions, more than 30,000 offline outlets, and official flagship stores on third-party e-commerce platforms, and continued to improve the dual-line sales network covering the whole country, providing offline experience, online ordering, nationwide unified distribution and installation of dual-line linkage integrated services. At present, Gree Electric has ranked first in the industry in terms of consumer satisfaction with air-conditioning products for 15 consecutive years, and has achieved the first place in the domestic central air-conditioning market share for 13 consecutive years.
Create a new paradigm for healthy living and provide excellent services with consumers at the center
Over the past 30 years, Gree Electric has won the reputation of “Good air conditioners made by Gree” by virtue of its outstanding performance in the field of air conditioners. Today, with the advancement of its diversification strategy, Gree’s products have covered multiple fields such as household air conditioners, HVAC, refrigerators, washing machines, water heaters, kitchen appliances, environmental appliances, smart homes, etc., achieving a gorgeous transformation from “Good air conditioners, made by Gree” to “Good appliances, made by Gree”. In order to break the inherent impression that “Gree = air conditioner”, in 2025, Gree officially launched the “Dong Mingzhu Healthy Home” strategy to provide excellent services with consumers at the center.
