On May 17, 2025, the GREE Mingzhu Lifestyle Showroom, covering an area of about 1,500 square meters, was officially opened at No. 201 Fuk Wing Street, Chek Lap Kok, Kowloon, Hong Kong, China. It is currently the largest flagship lifestyle showroom of GREE in the international market. This two-story immersive experience space is not only a strategic fulcrum for GREE’s deep cultivation of the Hong Kong and Macau market, but also another new “outlet” in its global layout.
As the first comprehensive lifestyle showroom for GREE in the international market, this project breaks through the traditional retail model, focusing on full-category products display, immersive scene experience, and one-stop after-sales service. It comprehensively showcases GREE’s full ecosystem of products from central air conditioning to smart home appliances, creating a “Dong Mingzhu Healthy Home” living solution for global consumers.
Creating a new strategic foothold for globalization based in the core hub of Hong Kong
Relying on Hong Kong’s global influence as a “super hub”, GREE has transformed this Pearl of the Orient into a “strategic home port” for brand expansion in international market. The lifestyle showroom not only bears the mission of upgrading localized services but also serves as a global service network that connects Southeast Asia and radiates to the European and American markets. By integrating scenario-based product layout with upgraded service systems, GREE is reshaping the image of “China’s intelligent manufacturing” with Hong Kong as the origin.
Technology empowers a healthy life, with a full range of product layout unveiled
GREE Mingzhu Lifestyle Showroom in Hong Kong takes “immersive experience” as its core, building an ecological space covering commercial and household scenarios, showcasing products such as central air conditioners, refrigeration and freezing equipment, residential air conditioners, refrigerators, washing machines, kitchen appliances, whole-house water purification systems, and environmental appliances. In the commercial air conditioners experience zone, visitors can gain a direct understanding of GREE’s independently developed precise temperature control and highly energy-efficient large units. in the home living exhibition zone, from the air conditioners with Gentle Air Comfort technology to the molecular-level freshness preservation refrigerator; from the professional heat pump laundry care stations to the whole-house healthy water management system, GREE deeply empowers every aspect of daily life with technologies.
Strengthen the benchmark of brand service, and promote deep cultivation in the international market
GREE Mingzhu Lifestyle Showroom in Hong Kong now marks a comprehensive upgrade in GREE’s terminal image and service system in international markets. This lifestyle showroom will integrate pre-sales consultation, customized solution design, and after-sales guarantees, elevating the new standards of home appliance services in Hong Kong. At the same time, GREE will take Hong Kong as a hub to further expand into overseas markets such as Southeast Asia, Europe and America, accelerate the construction of global channels, and write a new chapter for Chinese brands to go global.
As a pioneer of Chinese manufacturing going global, GREE has always been committed to the internationalization strategy of its own brand. GREE’s business has reached over 190 countries and regions, and the export share of its own brand is as high as 70%. According to the latest data from Euromonitor International, Gree is the No.1 brand of split air conditioners in the world in 2024. In 2005, GREE took the lead to develop the Hong Kong market, establishing GREE Hong Kong Electric Appliances Sales Co., Ltd., and working together with many excellent local partners to achieve mutual benefits. Thanks to GREE products’ outstanding quality, it broke the monopoly of European, American, and Japanese brands and quickly rose to a leading position in the market.
Looking to the future, GREE Electric Appliances will continue to be driven by innovative technologies, conveying the quality and warmth of Chinese Manufacturing to the world through international windows such as the GREE Mingzhu Lifestyle Showroom in Hong Kong, and fulfilling the brand mission of “Gree, Making Better Home Appliances”.
