From March 20th to 23rd, the 2025 China Home Appliances and Consumer Electronics Expo (AWE2025) was grandly held at the Shanghai New International Expo Center. The exhibition attracted more than 1,000 of the world’s leading home appliances and consumer electronics companies to participate in the exhibition and displayed the cutting-edge achievements in the field of home appliances and consumer electronics.
Good electrical appliances, made by Gree. Gree participated in the exhibition with the theme of “Gree is Truly Great” and carefully built an interstellar home of 1688 square meters from the four dimensions of “True technology”, “True quality”, “True service” and “True value”. The three major brands of household consumer goods such as Gree, Jinghong and Dasong, as well as self-developed chips, molds, compressors, motors and other industrial products were unveiled. The crowded Gree exhibition area is full of new products, new technologies, new scenes, and new experiences, attracting on-site visitors to linger.
The whole house smart and healthy home was unveiled
Gathering momentum to lift the “Power of Gree”
AWE2025 is not only a grand event in the industry but also plays a role as a platform to lead the consumption trend of home appliances and consumer electronics and guide the orderly upgrading of market consumption. And health is the new definition of “home” given by Gree. On the morning of the 20th, Gree officially released the “Dong Mingzhu Healthy Home” strategy, taking user health as the core demand and building a more comprehensive and intelligent product display platform. At the same time, it released a series of innovative technologies and products covering all brands of household appliances, redefining “healthy life” and truly integrating health technology into every detail of consumers’ lives.
(The picture shows the “Dong Mingzhu Healthy Home” image store unveiled at AWE)
The whole house is a good home appliance, and Gree is by your side. It is reported that since the opening of Dong Mingzhu Health Home Capital Store on March 13, a total of 22 offline experiences and interactive activities have been received. The cumulative number of people entering the store in a single store reached 2,000, and the cumulative sales were 6.6 million, including 230 sets of air conditioners, 46 flower refrigerators, and 58 heat pump washing and care machines. At the same time as opening an offline store, it also opened a video account of “Dong Mingzhu Healthy Home Capital Store”, Douyin and other accounts for online live broadcasting, with sales exceeding 1.6 million.
At the event, He Jinming, vice president of Aowei Cloud Network, interpreted Gree’s overall performance in 2024 and the development trend in 2025 with the support of big data from a professional perspective. Lu Luqun, sales director of Gree Electric Appliances, released the layout and construction of “Dong Mingzhu Healthy Home”, as well as the concept of whole-house healthy home appliances behind the strategy: the store will strengthen the three functional areas of health and leisure, product experience, and live broadcast interaction, and this year it is planned to land 3,000 stores, and finally achieve the goal of 10,000 stores. Zhu Lei, marketing director of Gree Electric Appliances, unveiled the blueprint and brand connotation of Gree’s brand upgrading strategy: the power of Gree is innovation, breakthrough, original intention and determination.
(The picture shows the power of Gree – the scene of the 2025 Gree blockbuster new product and innovative technology conference)
During the AWE2025 period, Gree will also join hands with JD.com, Douyin, Tmall and other platforms to jointly hold many exciting activities such as new product technology promotion meetings and joint live broadcasts, and launch a series of discounts, so that consumers can enjoy healthy home appliances while also getting real shopping discounts. There are also a series of interesting interactive links such as beauty instrument experience, kitchen appliance tasting, and whole-house smart home scene experience, allowing consumers to gain an in-depth understanding of the unique charm of Gree health home appliances in a relaxed and happy atmosphere.
Blockbuster new products and technology releases
Interstellar experience “Gree is great“
(The picture shows an air conditioner product equipped with Gree AI dynamic energy-saving technology)
Answer questions with innovation, answer challenges with breakthroughs, and answer time with original intentions. In recent years, Gree Electric has actively promoted the deep integration of the Internet, big data, artificial intelligence and home appliances. From air conditioning to ice washing, kitchen appliances; From whole-house water purification to environmental appliances, walking between the “Gree Interstellar Home”, one step at a time, shows the top quality of smart and healthy home appliances in the whole house.
(The picture shows Gree’s “Wind Does Not Blow” series of products)
In the air-conditioning exhibition area, Gree’s AI dynamic energy-saving technology series products are equipped with Gree’s self-developed air-conditioning chips and AI artificial intelligence algorithms. It can achieve true power saving for unlimited time, season, temperature, wind speed, and wind direction. Gree’s “Wind Does Not Blow” series of cabinets, hang-ups, and central air conditioners made their collective debut. In view of the heat island effect that aggravates the heat island effect emitted by the air conditioner, the Gree zero waste heat air conditioner displayed for the first time has gained the amazement and attention of many users once it was exhibited.
(The picture shows Gree zero waste heat air conditioner)
Vertical integration of the whole industry chain
Build a solid foundation for “mastering core technology”
As one of the cores of Gree’s booth, the core components exhibition area of “Interstellar Power Cabin” is naturally popular. Here is a comprehensive presentation of Gree’s accumulation in the field of home appliances and the process of achieving a comprehensive lead. At the same time, relying on more than 30 years of industry accumulation and insights, Gree also adheres to the concept of “openness, cooperation and win-win” to accelerate cross-border integration and empower thousands of industries.
(The picture shows the audience visiting the “Interstellar Power Cabin” Gree parts exhibition area)
Lingda focuses on the R&D and manufacturing of compressors, supports the localization of core components of the industrial chain with high-efficiency and energy-saving technology, and is positioned as an “air conditioning heart supplier”; Kaibang focuses on high-precision motors and drive systems, covering household appliances, HVAC equipment, pure electric vehicles, intelligent equipment, high-efficiency industry and other fields, with 4 production bases, covering thousands of products, and assuming the role of “power engine” for industrial equipment and intelligent transformation; Xinyuan Electronics is deeply engaged in electronic components and intelligent control modules, providing underlying hardware support for frequency conversion technology and Internet of Things devices, and is the “cornerstone of electronic technology” of Gree’s vertically integrated industrial chain.
(The picture shows Gree Kaibang motor series products)
In addition, Zero Boundary focuses on the design and development of high-performance and high-quality chips and power devices and has a complete stocking system for the whole industry chain, and its products are widely used in consumer electronics, smart home, industrial automation, information security and medical markets. Gree mold manufacturing covers automobiles, home appliances, motors, and precision fields, providing one-stop solutions from molds to production. The industrial products business has made joint efforts to build a fully autonomous industrial closed loop of Gree Electric from core components to intelligent terminals.
(The picture shows the AWE2025 scene)
Good home appliances in the whole house, Gree is by your side! Gree Electric has always been user-oriented and independently developed health technology. In 2025, let us look forward to Gree using healthier, smarter, more environmentally friendly and more comfortable products and technologies to set off a health revolution, so that every family can enjoy a healthy and ideal life of “breathing with fresh breeze, drinking water with nectar, and eating with vitality”!
